The first thing that someone notices at a commercial establishment on entry is the reception area. To think that it is just another vestigial organ of your business is a huge mistake to make. Your clients, visitors, employees, partners and other stakeholders will look at the reception area regardless of anything, it is imperative that you take care to make sure that the reception area reflects your business and its ambitions.
Here are some ways to keep the reception area business-wise:
It can improve business relationships:
When you are interviewing prospective employees or an investor has come to visit the office, it is the first point of contact for you to impress them. The way they are welcomed, the procedure followed, security features and other things will have a long-lasting impact on them and it could even mean a make or a break in the relationship. Remember that people will always subconsciously notice the small things and the reception area is the first thing they look at invariably. Top notch furniture in the reception area can create positive perceptions, Blue Crown is one of the top office furniture suppliers in UAE to help with your needs.
Use technology:
When stakeholders like prospective employees or investors are waiting in the reception area, make it a point to educate them about your business through a TV or a tablet. Collect their information through a device, give them an opportunity to subscribe to your email newsletters or show them your product line. Add a small perk: Give them cell phone charging stations, it will show that you care about them.
Use a lot of branding here:
Inspire customers who walk through the door with your innovative ideas for branding. Use your logos, brand statements, vision statement and mission statement at places where stakeholders look at. Think of this as a customer touchpoint and imagine ways where and how this interaction can be improved. Why not giveaway some corporate branded gifts that the visitors would find valuable? Use bright colors, appropriate pictures and more to impress upon your brand to the visitors.
Professional and comfort-inducing atmosphere:
The reception area, thanks to its high visibility should feel business-like. There should be at least an individual taking care of the needs of the people seated in the reception area. Greeting the visitor in the right way talks a lot about your brand. In fact, take some time to train your receptionist so that expectations are set. The reception desk should be clutter free and minimalistic. Allow the visitors to check-in seamlessly at the reception desk. If the budget allows, give the visitors refreshment so that they feel refreshed. The reception area should have comfortable desks and chairs, Blue Crown gives you the option to choose the right reception furniture from us.
Remember that it is a representation of your company:
The reception of an international bank should not look like that of a startup that sells T-shirts, cups and mugs. You get the point right? It should have a look and feel according to its niche. The ambience and the surrounding atmosphere should look like that of the related business and not like something else. The colors, pictures and other things that you use should reflect your company. No matter which niche you are in, create a visual theme that is bright and describes the ethos of your organization.
Make sure the reception area fits the audience you expect:
If yours is a business where you expect parents to bring in their kids, create a separate area near the reception for kids to play and have fun. If you think there will be customers with special needs, look for ways to accommodate them or even better, use the reception area to gather such information and prepare accordingly. Cater specifically to the audience that comes visiting. For eg: If your business is into furniture, provide magazines that are about Interior Design, Living and general business magazines. Match your entire decor to your business. Include artworks and posters to match them.
Spread happiness:
As insignificant as this point might seem, there is nothing like entering a happy place which oozes with positivity. As we have mentioned earlier in the article, train your staff so that they know how to behave in a friendly way. Simple things like keeping eye contact, friendly handshake and a warm smile can go a long way in boosting the perception of your company. This is why the reception area which is the first point of contact has a lot of power in your branding. Make sure that the front desk is approachable and they are also able to answer any questions about your company when asked.
Conclusion:
If you follow any of the points we have made, you would be able to create a reception area that helps your business in an evergreen manner. Blue Crown is one of the top office furniture suppliers in UAE that can help you with attraction reception desks and chairs to impress away your customers. The points we have made does not take a lot of effort to imbibe into the culture.